Archive for February, 2009

The North Face® and Polartec® Launch Eco Champion Campaign to Promote Green Living with $15,000 Grand Prize

February 18, 2009

The North Face®, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, and Polartec®, the creators of the highest performance textiles available, announce the launch of their ‘Eco Champion’ program. The campaign, designed to recognize passionate people improving the environment, will honor an ‘Eco-Champion’ with a $15,000 donation made in their name to a chosen green cause and a $1,000 gift certificate to The North Face® online store.

ecochampionlogo“The Eco Champion campaign is a celebration of those individuals who dedicate their lives to making a difference in our world,” states Nate Simmons, Director of Marketing for Polartec. “Both Polartec and The North Face are committed to reducing their environmental impact through programs like the recycled Polartec fleece in The North Face Denali jacket, and we are thrilled to recognize others who embrace the world we live in.”

The ‘Eco Champion’ program is a two-round campaign, created and managed by social media advertising network, Brickfish®. The program invites entrants to submit videos, photos or blogs showcasing people who deserve special recognition for their efforts to improve the environment. Twenty-five finalists, selected by The North Face® and Polartec® from round one, will advance to round two. Of the twenty-five finalists, one grand prize winner will be selected through online voting to receive a $15,000 donation made in their name to a green cause of their choice plus a $1,000 gift certificate to The North Face® online store. In addition to the grand prize winner, The North Face® and Polartec® will also award the second and third place winners with donations made in their names.

“The health of our planet and the outdoors is an integral part of The North Face brand,” said Letitia Webster, Director of Corporate Sustainability for The North Face.  “We are thrilled to partner with Polartec for the ‘Eco Champion’ challenge to offer such a powerful program in recognition of the individual contributions of committed people and demonstrate the tremendous collective input we can all have.”

tnf-denaliAll twenty-five ‘Eco Champion’ finalists will receive a new Denali jacket by The North Face. The Denali, which debuted in 1989, helped introduce the warmth and functionality of Polartec® fleece to the world. A certifiable classic, the jacket has sold millions of units and can be found everywhere from Everest base camp to college campuses worldwide. This year, The North Face has switched the Polartec® fleece in the Denali to a new, recycled Polartec® Classic 300 fleece, which contains 87 percent recycled content. The new Denali will save the energy equivalent of approximately .83 gallons of gas and 33 pounds of carbon dioxide per jacket versus a jacket made using virgin polyester fleece.

The ‘Eco Champion’ campaign ends March 18.  For complete details, click here.

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French Skier Julien Lizeroux in Polartec

February 16, 2009

julien_lizeroux1

For several years, Polartec has teamed up with Vuarnet to support the French Ski Federation. Polartec is the official supplier of the team’s apres race wear.  Yesterday, hometown favorite Julien Lizeroux from the French team won a silver medal in the men’s slalom race at the 2009 World Alpine Ski Championship in Val D’Isere.

Click the link below to hear Julien’s post-race interview, where he’s prominently wearing a custom jacket made from Polartec® Windpro® with Hardface.

Julien Lizeroux interview on Eurosport (in French).

Not so Covert

February 6, 2009

covertThe Arc’teryx Covert has been around for a couple of seasons now, but it remains one of our favorite Polartec garments.  Featuring warm, but lightweight Polartec® Thermal Pro® fabric, the Covert is popular because it’s so versatile. It works great as an active midlayer or a warm day outerlayer for skiing, biking, hiking….whatever. But mostly, I see people wearing it as a simple but stylish sweater at work, out to dinner, etc.

The Gear Junkie’s Ryan Dionne has this review of the Covert. Ryan is from Boulder where I’ve seen people were Arc’teryx like it’s their uniform. Ryan was no exception and apparently, he’s barely taken it off in the past three months. Good thing the Covert is machine washable!

Introducing POWERCARE

February 5, 2009

aimg_4153Polartec® and Kenyon Consumer Products, LLC, recently inked a deal to offer a new line of fabric care products. Polartec® POWER CARE™, is a complete line of fabric treatments formulated specifically for Polartec® fabrics and recommended for all next-to-skin, insulation and weather protection garments. The current line includes two different wash-in treatments for base layers and outerwear, and two Durable Water Repellent (DWR) treatments for fleece and shell garments. The product line is offered exclusively through Kenyon Consumer Products of West Kingston, RI and will be available to purchase at Polartec retailers across the country.

“Polartec POWER CARE is a natural brand extension for us,” states Polartec North American Marketing Manager, Allon Cohne. “Just as consumers prefer original manufacturer parts for cars or appliances, Polartec POWER CARE is designed by the creators of the fabric to optimize performance and extend the life of Polartec-based garments.”

POWER CARE products are water-based, fragrance-free, solvent -free and contain no ozone-depleting chemicals or fluorocarbons. POWER CARE was designed specifically for Polartec® fabrics but will clean and help to regenerate any performance fabric. The treatments are easily applied in home washing machines or sinks. The full line of POWER CARE includes:

BASE LAYER CLEANER – A wash-in treatment for base layer garments or thermal underwear that cleans and reduces odor, while maintaining the fabric’s original feel and wicking properties.

OUTERWEAR – A wash-in treatment for midlayer, outerlayer, insulating layers and shell garments that cleans and reduces odor, but does not remove water repellency or reduce loft/insulation.

FLEECE+DWR – A wash-in treatment that restores water repellency and promotes quick drying while maintaining the garment’s loft and insulating properties.

SHELL+DWR – A wash-in treatment for hard shell and softshell garments that maximizes water shedding to allow moisture vapor transfer in breathable fabrics.

Polartec POWER CARE treatments will be available in stores in Spring 2009.