Posts Tagged ‘Polartec’

The North Face® and Polartec® Launch Eco Champion Campaign to Promote Green Living with $15,000 Grand Prize

February 18, 2009

The North Face®, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, and Polartec®, the creators of the highest performance textiles available, announce the launch of their ‘Eco Champion’ program. The campaign, designed to recognize passionate people improving the environment, will honor an ‘Eco-Champion’ with a $15,000 donation made in their name to a chosen green cause and a $1,000 gift certificate to The North Face® online store.

ecochampionlogo“The Eco Champion campaign is a celebration of those individuals who dedicate their lives to making a difference in our world,” states Nate Simmons, Director of Marketing for Polartec. “Both Polartec and The North Face are committed to reducing their environmental impact through programs like the recycled Polartec fleece in The North Face Denali jacket, and we are thrilled to recognize others who embrace the world we live in.”

The ‘Eco Champion’ program is a two-round campaign, created and managed by social media advertising network, Brickfish®. The program invites entrants to submit videos, photos or blogs showcasing people who deserve special recognition for their efforts to improve the environment. Twenty-five finalists, selected by The North Face® and Polartec® from round one, will advance to round two. Of the twenty-five finalists, one grand prize winner will be selected through online voting to receive a $15,000 donation made in their name to a green cause of their choice plus a $1,000 gift certificate to The North Face® online store. In addition to the grand prize winner, The North Face® and Polartec® will also award the second and third place winners with donations made in their names.

“The health of our planet and the outdoors is an integral part of The North Face brand,” said Letitia Webster, Director of Corporate Sustainability for The North Face.  “We are thrilled to partner with Polartec for the ‘Eco Champion’ challenge to offer such a powerful program in recognition of the individual contributions of committed people and demonstrate the tremendous collective input we can all have.”

tnf-denaliAll twenty-five ‘Eco Champion’ finalists will receive a new Denali jacket by The North Face. The Denali, which debuted in 1989, helped introduce the warmth and functionality of Polartec® fleece to the world. A certifiable classic, the jacket has sold millions of units and can be found everywhere from Everest base camp to college campuses worldwide. This year, The North Face has switched the Polartec® fleece in the Denali to a new, recycled Polartec® Classic 300 fleece, which contains 87 percent recycled content. The new Denali will save the energy equivalent of approximately .83 gallons of gas and 33 pounds of carbon dioxide per jacket versus a jacket made using virgin polyester fleece.

The ‘Eco Champion’ campaign ends March 18.  For complete details, click here.

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Introducing POWERCARE

February 5, 2009

aimg_4153Polartec® and Kenyon Consumer Products, LLC, recently inked a deal to offer a new line of fabric care products. Polartec® POWER CARE™, is a complete line of fabric treatments formulated specifically for Polartec® fabrics and recommended for all next-to-skin, insulation and weather protection garments. The current line includes two different wash-in treatments for base layers and outerwear, and two Durable Water Repellent (DWR) treatments for fleece and shell garments. The product line is offered exclusively through Kenyon Consumer Products of West Kingston, RI and will be available to purchase at Polartec retailers across the country.

“Polartec POWER CARE is a natural brand extension for us,” states Polartec North American Marketing Manager, Allon Cohne. “Just as consumers prefer original manufacturer parts for cars or appliances, Polartec POWER CARE is designed by the creators of the fabric to optimize performance and extend the life of Polartec-based garments.”

POWER CARE products are water-based, fragrance-free, solvent -free and contain no ozone-depleting chemicals or fluorocarbons. POWER CARE was designed specifically for Polartec® fabrics but will clean and help to regenerate any performance fabric. The treatments are easily applied in home washing machines or sinks. The full line of POWER CARE includes:

BASE LAYER CLEANER – A wash-in treatment for base layer garments or thermal underwear that cleans and reduces odor, while maintaining the fabric’s original feel and wicking properties.

OUTERWEAR – A wash-in treatment for midlayer, outerlayer, insulating layers and shell garments that cleans and reduces odor, but does not remove water repellency or reduce loft/insulation.

FLEECE+DWR – A wash-in treatment that restores water repellency and promotes quick drying while maintaining the garment’s loft and insulating properties.

SHELL+DWR – A wash-in treatment for hard shell and softshell garments that maximizes water shedding to allow moisture vapor transfer in breathable fabrics.

Polartec POWER CARE treatments will be available in stores in Spring 2009.

Not all fleece is created equal

December 11, 2008

msnbc_logoYesterday, MSNBC.com posted an interesting story entitled “7 Tips to Stay Warm and Save Dough” by their gadget guy, Paul Hochman.

In the story, Hochman says:

Fleece is a commodity. Fleece is fleece!
Nobody makes fleece that’s better than anybody else’s. In fact, Polartec in Lawrence, Mass., makes most of it for most brands. On their Web site, they list 45 different companies who use their fleece. If you have old fleece, it’s as good as new fleece. And fleece is great because it “wicks” moisture away from your skin, quickly. A very light, thin layer of fleece is great next to your skin.

Hochman is correct about the terrific wicking properties of fleece, but we know that not all fleece is created equal. Polartec invented modern synthetic fleece 20 years ago and today hundreds of clothing manufacturers use Polartec fabric in thousands of different garments. Yet, there are also many cheap fleece knock-off fabrics out there. A $20 fleece vest or sweater from Old Navy or the Gap will pill easily and the fabric will degrade dramatically, reducing the insulation benefits. Polartec fleece is designed with the latest technology to be durable, warm, lightweight, breathable and long-lasting.

Polartec also produces much more than just fleece. Over ten years ago, Polartec teamed up with Arc’teryx to help usher in the ‘softshell revolution.’ Today Polartec makes fabrics that range from breathable baselayers to cableknit sweaters. Polartec also offers natural and synthetic fiber combinations – really cool polyester and wool blends, for example.

Mr. Hochman’s story about staying warm in winter has lots of great tips, but it’s critical to check the label on the garments to ensure you’re getting the quality and performance of Polartec!

WSJ on Carbon Footprints

October 16, 2008

Jeffery Ball at the Wall Street Journal recently wrote an interesting article about the carbon footprint of six consumer products: a Prius, Timberland hiking boots, laundry detergent, a 1/2 gallon of organic milk, a 6-pack of Fat Tire beer and a Patagonia Talus jacket made with Polartec® Power Shield® fabric. The Talus creates a 66 pound carbon footprint. Check out the results of all 6 products: footprint1.

While Polartec has partnered with Patagonia to develop hundreds of garments with recylced fabric, the Talus is unfortunately not one of them. Essentially, the Talus is manufactured in Asia where recycled yarn is harder to find and more expensive to source. Both Polartec and Patagonia would have preferred for the Talus to be a recycled product but it was just too expensive to produce and keep the price point competitive.

The Talus is a good example of the cost-benefit analysis of going ‘green.’

Of course, carbon footprints are incredibly difficult to calculate. As Mr. Ball notes, “For instance, many products’ global-warming impact depends less on how they’re made than on how they’re used. That means the easiest way to cut carbon emissions may be to buy less of a product or use it in a way that’s less convenient.”

From that perspective, the Talus jacket (and all Polartec fabrics) last an incredibly long time, require very few washings, and no machine drying. Wear it indoors and you can keep your heating bills down! 🙂

Read the full WSJ story here.