Posts Tagged ‘The North Face’

The North Face® and Polartec® Launch Eco Champion Campaign to Promote Green Living with $15,000 Grand Prize

February 18, 2009

The North Face®, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, and Polartec®, the creators of the highest performance textiles available, announce the launch of their ‘Eco Champion’ program. The campaign, designed to recognize passionate people improving the environment, will honor an ‘Eco-Champion’ with a $15,000 donation made in their name to a chosen green cause and a $1,000 gift certificate to The North Face® online store.

ecochampionlogo“The Eco Champion campaign is a celebration of those individuals who dedicate their lives to making a difference in our world,” states Nate Simmons, Director of Marketing for Polartec. “Both Polartec and The North Face are committed to reducing their environmental impact through programs like the recycled Polartec fleece in The North Face Denali jacket, and we are thrilled to recognize others who embrace the world we live in.”

The ‘Eco Champion’ program is a two-round campaign, created and managed by social media advertising network, Brickfish®. The program invites entrants to submit videos, photos or blogs showcasing people who deserve special recognition for their efforts to improve the environment. Twenty-five finalists, selected by The North Face® and Polartec® from round one, will advance to round two. Of the twenty-five finalists, one grand prize winner will be selected through online voting to receive a $15,000 donation made in their name to a green cause of their choice plus a $1,000 gift certificate to The North Face® online store. In addition to the grand prize winner, The North Face® and Polartec® will also award the second and third place winners with donations made in their names.

“The health of our planet and the outdoors is an integral part of The North Face brand,” said Letitia Webster, Director of Corporate Sustainability for The North Face.  “We are thrilled to partner with Polartec for the ‘Eco Champion’ challenge to offer such a powerful program in recognition of the individual contributions of committed people and demonstrate the tremendous collective input we can all have.”

tnf-denaliAll twenty-five ‘Eco Champion’ finalists will receive a new Denali jacket by The North Face. The Denali, which debuted in 1989, helped introduce the warmth and functionality of Polartec® fleece to the world. A certifiable classic, the jacket has sold millions of units and can be found everywhere from Everest base camp to college campuses worldwide. This year, The North Face has switched the Polartec® fleece in the Denali to a new, recycled Polartec® Classic 300 fleece, which contains 87 percent recycled content. The new Denali will save the energy equivalent of approximately .83 gallons of gas and 33 pounds of carbon dioxide per jacket versus a jacket made using virgin polyester fleece.

The ‘Eco Champion’ campaign ends March 18.  For complete details, click here.

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Fall 2009 Fabrics Preview

January 11, 2009

In 2009, Polartec will continue to support and expand its collection of recycled content, “reduced footprint” fabrics. Using at least 50% recycled polyester in these styles (and in some cases up to 100%), Polartec leads the market in high performance, no-sacrifice, recycled-content fabrics ranging from base layers, to insulation, to soft shell outerwear. Recycled polyester yarn requires significantly less energy to produce and subsequently saves large amounts of CO2 emissions when compared to virgin polyester.

Debuting in Fall 2009, is a new honeycomb pattern Polartec® Thermal Pro® with 64% recycled content that will appear in the Arc’teryx Strato Jacket and the Roldal from Norrona.

Arc'teryx Strato with Honeycomb Thermal Pro

Arc'teryx Strato with honeycomb Polartec® Thermal Pro®

Houdini will introduce multiple new garments made of recycled content Polartec® Wind Pro® with Hardface® technology including the Men’s Hardface Houdi, the Women’s Slipstream Houdi and the classically tailored, Men’s Blizzard Blazer.

Polartec’s highly breathable softshell collection, Polartec® Power Shield®, continues to expand with the introduction of lightweight Polartec® Power Shield O2® fabric in the Arc’teryx Endo pullover and Zeta jackets. The new, lightweight Polartec® Power Shield O2 fabric perfectly compliments the highly successful and more thermal versions of Polartec® Power Shield O2® in the Hercules and Griffon jackets. The Endo is designed for aerobic activities in a range of conditions with excellent venting, wicking and weather protection. Haglofs features Polartec® Power Shield® stretch wovens with Hardface Technology® in the Paze jacket and tights collections, optimized for cold-weather aerobic activities.

Also known for its perfect balance of breathability and weather protection, Polartec® Wind Pro® with Hardface Technology® comes to market in a beautiful new Norrona Lyngen  jacket and Scapegoat’s custom print Sundowner and Daybreak jackets. High loft versions of Polartec® Wind Pro® appear in the urban chic Embla and Stormur Coats from 66 North.

Scapegoat Sundowner featuring Polartec® Thermal Pro®

Scapegoat Sundowner featuring Polartec® Thermal Pro®

Norrona Lyngen (Women's) with Power Shield

Norrona Lyngen featuring Polartec® Wind Pro® with Hardface®

Patagonia’s Phil’s Fleece is a great example of Polartec’s expanding wool collection. Now in addition to the wool/poly blended Polartec® Power Dry® fabrics, wool blends are appearing in insulation layers with the introduction of Polartec® Thermal Pro® with Wool. 66 North will introduce a jacquard knit wool/poly blend Polartec® Thermal Pro® hoody in the Akrajfall and Por jackets. It has also been rumored that in 2010, Polartec may have 100% Merino wool fabrics to choose from in a variety of weights.

Patagonia Phil's Fleece featuring Thermal Pro with Wool

Patagonia Phil's Fleece featuring Polartec® Thermal Pro® with Wool

As always, Polartec® continues to deliver an ever-expanding collection of unique textures and finishes. A new collection of fabric geared toward the “technical sweatshirt” hits the market in The North Face Cooper Hoody, Saucony’s printed Polartec® Thermal Pro® Zip Hoody, as well as the Urdur and the Logn Zipped Sweat Hoody and Sweat Pants from 66 North. Polartec® Thermal Pro® sweater knit styles, including a mini cable knit and rib sweater, will appear in collections from Marmot, Norrona, Henri Lloyd and Bergans.

Saucony Thermal Pro jacket

Saucony Polartec® Thermal Pro® jacket

marmot-clo

Marmot Clo Hoody with Polartec® Thermal Pro®